Social Media Strategy

From strategic brand ambitions, to granular tactics for each social media channel. We plan, manage, measure and optimize social media presence to achieve greater return on investment.

We define simple goals and where feasible, apply attribution models to point impact on acquisition, share and sales to the most impactful content, channels and tools.

Once goals are set, we devise the most effective campaign model, targeting influential users, the best networks, the most impactful scheduling and the most effective content assets.

We take an integrated approach to achieve this through:

Legacy analysis

We plan from the ground up by auditing your existing social media strategy, from those simply keeping a presence on social networks, to those with multichannel content strategies.

Targeted User Behaviour

We build an intuitive profile of your target audience. Which networks they inhabit most. What content they like to share. What language they adopt. What time of day/week/month are they most active.

Social networks

In which social networks is your target audience most heavily indexed. Which social networks are most relevant to your strategy. Which are established, waning, emerging.

Management

We build a singular dashboard to control any campaign through any social channel. This provides real-time metrics and the capacity to fine-tune campaigns.