For sociable brands, content marketing is oxygen-rich blood for building profitable communities. In fact, it has become the tipping-point for social media marketing’s rise to power. Content is indeed King!
However, whilst the discipline is its infancy, there is a gold rush in full swing, creating a towering tidal wave of competitive noise. Simply embarking on content marketing needs discipline, clear thinking and creativity.
We help clients build a strategy around brand and company truths and develop a content plan to seed them in the right communities, networks and spaces.
We follow the brief whilst harnessing relevant trends. Tools and channels can become congested as content developers ape the latest theme to chase ever-decreasing space. We find the right space for brands in the right communities.
We use proper content developers. Film-makers who make films. Writers who can tell compelling stories. Developers who understand what makes an intuitive online experience.
And we keep this all on brand. Simple truths. Consistently told.