Because of the very nature of social media, content related to your sector and even your brand is generated with or without your involvement. That’s why it’s imperative for organisations to keep a finger in the pulse of social conversations that impact your share of the social space or your brand reputation.
The goal of social listening isn’t just to hear what others are saying. We help clients distil those conversations. Steered by clear objectives, we trawl major networks, forums and blog communities to give clients a position on:
Content trends – real time and historical
Brand and competitor share of voice
Positive / negative mapping of social reputation
Emerging themes and trends
Core target user behavior
Social language and customs
The capacity of Social Listening in harvesting community sentiment is building a credible and considerably more cost-effective alternative to conventional market research channels.