Put simply, we turn the tagline into the hashtag. The best of today’s campaigns use conventional advertising to ignite the social conversation. Creative is no longer the sealed, highly polished brand image, but the opening line to a broader conversation with your target customer.
We help clients use their campaign spend to grow social energy in their target audiences. Our campaign strategies build narrative for people to share, take-part and take to heart.
Much of this thinking is built around the notion of a brand event. A point in time for customers to take-part. In some instances, this can cohabit digital and experiential activity. All with the intent of growing your social community.
We can deliver the core creative, ideate the event and develop the digital campaign assets. We can work at a collaborative level with existing agency relationships or directly with client and media planners to co-create the campaign.