Corporate leaders need to be social
A recent survey by a social media consulting firm found that nearly two-thirds of C-suite executives in the UK believe that leaders who use social media to communicate their core mission and brand values are more trustworthy than those who don’t. The same survey also showed that 62 percent of UK respondents agree that …
Stop muttering and start listening
“Most of the successful people I’ve known are the ones who do more listening than talking.” (Bernard M. Baruch – US Economic adviser).
Think about that Facebook post that first convinced you to join a brand community recently. Undoubtedly a wry blog piece, a beautifully crafted video or a genuine discussion forum with a …
Is content a PR or marketing story?
“Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” — Robert McKee (Screenwriter and world-leading lecturer).
Content marketing has been the great awakening for social media strategy. The capacity to tell and share stories through social communities is driving a …