
Stop muttering and start listening
“Most of the successful people I’ve known are the ones who do more listening than talking.” (Bernard M. Baruch – US Economic adviser).
Think about that Facebook post that first convinced you to join a brand community recently. Undoubtedly a wry blog piece, a beautifully crafted video or a genuine discussion forum with a …

Is content a PR or marketing story?
“Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” — Robert McKee (Screenwriter and world-leading lecturer).
Content marketing has been the great awakening for social media strategy. The capacity to tell and share stories through social communities is driving a …